Hart Consultancy

Hart Consultancy: practical AI, intelligent workflows and measurable business results

01 /AI implementation · New Zealand

Amplify the signal. Automate the noise.

Hart is an AI implementation consultancy for New Zealand businesses. We find the AI opportunities that actually pay back, build and implement them inside the way you already work, then get the systems and people behind them running properly.

Ecosystems we build inside

HubSpotMicrosoftAzureClaude AISmartSpace logoSmartSpaceZapier

02 /The manifesto

Nathaniel Hart, Founder and Managing Director of Hart Consultancy

Most businesses don't have an AI problem. They have a friction problem.

Nathaniel Hart

Founder & Managing Director

We start with the friction, not the technology. Then we apply AI where it creates a real return, so the business gets time back, better decisions and measurable value, not another platform.

Disconnected systems. Repetitive administration. Information that never reaches the person who needs it. A CRM people work around rather than through. AI experiments that never became implementation.

Signal

  • High-value work
  • Customer insight
  • Better decisions
  • Relationships
  • Commercial opportunities

Noise

  • Manual admin
  • Duplicated work
  • Disconnected data
  • Repetitive processes
  • Low-value tasks

03 /In their words

5.06 Google reviews
Review us on Google →
Mark Leach2 weeks ago

Nathaniel recently delivered a sales training session to our EVES Next Gen group, and the impact was immediate. Through refined scripts, sharper questioning and better structured call-backs, he has helped individuals lift both their listing and sales numbers.

General Manager, Bay of Plenty · EVES

Matt Phillipsa month ago

We set 3 key goals to work towards over 6 months. Yesterday I called to let him know all 3 were done, 2 months in. He listens well, quickly spots how to move things forward, and explains things in a way you can actually apply, not just theory.

Director · Rapson Loans & Finance

Annmarie Lawler2 months ago

Working with Nathaniel has been a genuine turning point for my business. From building a solid pipeline to refining my copy to speak directly to my niche, he brought both strategy and structure to areas I had been struggling with.

Business owner · Annmarie Lawler

Michael Bell3 months ago

He used specific examples that directly related to my industry, which made the content feel tailored and practical. His professionalism and expertise made the information easy to understand, but more importantly, easy to implement day to day.

Active Electrical Suppliers Ltd · Active Electrical

Katy Laidlaw4 months ago

Through the coaching sessions I have always left motivated and with great ideas. Nathaniel pushed me out of my comfort zone and encouraged me to have hard conversations, which are now a lot easier.

Property Manager, Papamoa · EVES Papamoa

Lacy Hawke5 months ago

He does not believe in a one-size-fits-all strategy. He took the time to understand my personality and helped me create a roadmap catered to my specific goals. I would not be where I am today without his guidance.

Business owner · Lacy Hawke

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04 /Capabilities architecture

AI first, with the systems and people to run it

Not three separate services. We apply AI where it earns a return, then make the data and the people behind it work.

Practical AI + workflows

Practical AI & Intelligent Workflows

AI applied to the work your business actually does. We find the opportunities with a real return, build them into your existing processes, and keep a person in the loop where the decision matters.

  • AI opportunity assessment
  • ROI prioritisation
  • AI assistants
  • Workflow automation
  • System integrations
  • Human in the loop review
Systems + data underneath

HubSpot CRM & Commercial Systems

AI is only as good as the data beneath it. As a HubSpot Solutions Partner we get the pipeline, routing, reporting and data quality right so the automation on top can be trusted.

  • CRM architecture
  • Pipeline design
  • Sales and ops reporting
  • Data quality
  • Commercial process
People + adoption

Leadership & Adoption

Technology only pays back when people use it. Practical training, leadership coaching and simple governance so the new way of working sticks after we leave.

  • Team training
  • Sales and leadership coaching
  • Adoption governance
  • Behaviour change

Together → Measurable business return

05 /How Hart works

From friction to working AI

Every engagement ends in something running in your business, used by your people.

Discover

  1. Discover

    We sit down with you and your team to understand the goals of the business, how the work really gets done, which systems are in play and where the friction is costing you time and money.

  2. Identify opportunities

    We map the places where AI creates real return, the repetitive, high-volume, decision-slowing work, and put a number against each one, so the case is commercial rather than fashionable.

  3. Prioritise

    We sequence the work by business impact, effort, feasibility and risk. You get a clear order of play, and the first meaningful win lands quickly rather than months out.

  4. Design

    We redesign the process itself before we build anything, then decide the right mix of AI, systems and people so the outcome is genuinely better, not just faster in one step.

  5. Implement

    We build and deploy inside the tools you already use, integrated with your CRM and existing data, so nothing has to be ripped out and the team keeps working the way they know.

  6. Adopt

    We train your people, agree simple governance around how AI is used, and make sure the new way of working actually sticks once we step back.

  7. Improve

    We measure the result against what we promised, tune the workflow with what we learn in the real world, and identify the next opportunity worth doing.

06 /Proof points & transformation

Real business results

Measured outcomes from real engagements, not projections.

+310%Pipeline velocity
+$1.8MFY25 ARR gain

Real estate & services

01

Eves NextGen pipeline and revenue modernisation

Pipeline velocity and FY25 ARR both moved materially within the financial year.

Problem

Pipeline tracked in legacy spreadsheets, with no reliable view of deal progress.

What Hart changed

Automated deal routing in HubSpot, AI meeting intelligence, and a branch-manager leadership framework.

94%Rep CRM adoption
2.4xDeal win rate

IT & technology

02

IT Squad org-wide AI and sales adoption

CRM adoption became near-universal and win rates more than doubled.

Problem

Deal friction and manual admin across a large account-management team.

What Hart changed

Practical AI with safe guardrails, plus HubSpot sales enablement, rolled out across 40+ account managers.

14.5Hrs saved / rep / week
0%Manual data entry

Manufacturing & industrial

03

Action Anodising quote & CRM automation

Manual data entry removed from the process and hours returned to every rep each week.

Problem

Complex customer quoting and inbound lead routing handled entirely by hand.

What Hart changed

AI quoting assistants and workflow integrations built around the existing quoting process.

Businesses we partner with

EVES logoIT Squad logoStratus Blue logoAction Anodising logoFD Store logoThree Ducks Solutions logo

07 /The human element

“AI doesn't replace leadership. It magnifies high-performing human teams who know how to sell.”

Nathaniel Hart leading a group workshop with a client team

Nathaniel Hart

Founder & Managing Director · New Zealand

Hart Consultancy works with businesses across New Zealand, from established organisations to growing trades and SMEs, bringing hands-on commercial experience rather than theory. Based in Tauranga.

We identify the AI opportunities worth doing, implement them properly, then coach the managers and teams who have to run them day to day. Technology without adoption is wasted capital.

Focus
Practical AI implementation, commercial systems and team adoption
Service area
New Zealand & Australia

09 /FAQ

Common questions answered

10 /Book a conversation

Find out where AI would pay back.

A conversation, not a sales pitch. We look at how your business runs today and identify where AI could create a meaningful return.

  • A 45 minute conversation with Nathaniel, not a junior consultant
  • A written view of where AI and automation would pay back first
  • No obligation, no procurement process, no pitch deck

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Confidential, no obligation